Pitti Uomo: Emotional alchemies for the man of spring 2020
This edition, thanks also to a favorable economic situation, wants to showcase the know-how of contemporary artisans, for a total of 1220 brands, of which 45% are foreign. Many reference markets including China, Japan, Germany, Holland and the United Kingdom.
The main theme of this 96th edition is “The Pitti Special Click”, where each click is something energetic and emotional, it is the attitude of the people that changes with respect to what they are facing. Always new alchemies. This is a theme that also incorporates the very close collaboration between the exhibition and the social media, given the partnership with Instagram that strengthens its presence and involves people.
This year, then, there will be real female incursions that will anticipate the fashion trends also for the woman of the next summer season.
The 2020 men’s fashion is easy chic, made of recyclable and eco-green materials. The white chunky sneakers will be the protagonists of the next beautiful season with flashes of color only on the soles or in the embroideries. And there will be boxers with eccentric designs. The 4.0 man at Pitti Uomo is a millenial, holiday-maker but also a social-dependent one, but he has a conscious but casual approach to fashion. Very attentive to environmental issues, he presents a relaxed style and prefers the proportions calibrated to those stunted or extra-large that had spread in recent years.
He is a man who lets himself be overwhelmed and moved by what he meets and who becomes the spokesman of the close contamination between art and fashion, in the city that is the cradle and overwhelming inspiration of many artists.
“I had reached that level of emotion where the celestial sensations given by the arts and the passionate feelings meet. Coming out of Santa Croce, I had a heartbeat … life for me had dried up, I walked fearing to fall…”
(Stendhal, French writer, 1783- 1842)