Design is Made in Italy
And the Milan design week immediately made things clear. The design is made in Italy.
This event is the mirror of our country opened to the world of know-how and creation and the expression of a healthy business culture where the best designers and the best made-in-Italy workers stand out. This edition honored Leonardo Da Vinci, genius of the Italian Renaissance, a point of reference for all designers.
“Men of genius sometimes do more when they work less, because they are thinking of inventions and forming in their minds the perfect idea that they subsequently express with their hands. When the spirit does not cooperate with the hands there is no art. “ (Leonardo da Vinci)
The 2019 edition turns the spotlight on three essential points: light, with a view to sustainability, ecology and energy saving; on the workplace 3.0, where working space is increasingly synonymous with social transformation and on the S-Project, a transversal space dedicated to design products and decorative solutions. Many fashion houses have presented their design, this time not on the catwalks with clothes and shoes, but also in furnishing.
Intelligence is also the principle of creativity and combined with talent and ingenious abilities it perfectly marries the Italian cultural tradition and these are qualities that our designers and our companies possess. The design world wants to propose a lifestyle and is a synthesis of technology, business, culture and eco-sustainability.