After the Micam, The Fashion Week for SS20

The Micam closes its edition n. 80 of September in line with past ones and still seems to be a complete tool for the sector’s business.

Among the many innovations and trends for Spring Summer 2020, the launch of a “Players District” exhibition area, created to offer a stage to bought sports and outdoor shoes, was received with great interest.

Among the trends of this edition, three main strands: The theme of “design emotion”, to underline the interaction between human beings and technology. The palette alternates pastel colors with brown tones for the woman, while in man the chromatic scale is more lively.

The second theme is the “Code Create”, rewriting the dress code with synthetic but sustainable materials, including almost digital colors. Finally, the “Empower up” trend, influenced by the Z generation, with bright colors for the woman and faded nuances for men to recall the 80s.

And we also find these trends on the catwalks of fashion week in Paris and Milan these days. For the spring / summer of 2020 the last season’s floral prints resist, even if in a more micro version and the reference to nature is strongly felt. The collections lead between dream and reality. A romanticism that does not lack the formal elegance that seduces.

A delicate world, more sustainable, but also cheerful and lively that will transform the PE2020 outfits into a game of continuous references and interpretations.

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